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Category: Field Notes

How to Choose a Branding Agency in Charlotte (or Anywhere)

Jake Gianelli August 22, 2026 No Comments

By Jake Gianelli, Founder of GiddyBrands · Charlotte, NC · August 2026 The short answer. How to choose a branding agency comes down to five questions: who actually does the…

The Five-Second Brand Test Buyers Run on You

Jake Gianelli August 22, 2026 No Comments

By Jake Gianelli, Founder of GiddyBrands · Charlotte, NC · August 2026 The short answer. The five-second brand test is the snap judgment every buyer makes the first time they…

What Is GEO? SEO vs GEO, Explained for Business Owners

Jake Gianelli August 22, 2026 No Comments

By Jake Gianelli, Founder of GiddyBrands · Charlotte, NC · August 2026 The short answer. What is GEO? Generative engine optimization, the work of getting your business recommended inside AI…

Does Your Business Show Up in ChatGPT? | GiddyBrands

Jake Gianelli August 22, 2026 No Comments

By Jake Gianelli, Founder of GiddyBrands · Charlotte, NC · August 2026 The short answer. Ask ChatGPT to recommend the best business in your category and area, exactly the way…

Gold panner working a river bend at sunset, painted, GiddyBrands footer

Gold panner working a river bend at sunset, photographed, GiddyBrands footer

You can pan every bend in the river, or you can know where the gold sits.

Two minutes tells you where to look.

Strike gold. Take the audit →

Branding & marketing for founders who want to be the obvious choice.

Sharper brand, one email at a time.

Ranch rules and legal stuff