Donut I Love U | Gluten free donut trucks and coffee concept
North Carolina

Challenge:
Donut I Love U had what most brands are chasing, nonstop word of mouth and lines at the window. The problem lived online. The website was thin, private event info was scattered, the truck schedule lived mostly on social, and there was no real system to stay in touch with guests after a visit. The team needed a brand story, site, social, and CRM that matched the quality of the product and made growth feel more intentional.

What GiddyBrands did:
Started with a Brand Strategy Workshop to clarify the core story, irresistibly gluten free donuts made for everyone, plus premium local coffee and a fun food truck experience. From that, we:

Planned, wrote, and designed a new website that highlights the menu, trucks and locations, and private event bookings, so guests can quickly see where the trucks are and how to bring them to their own events

Took over Social Media Management with clear content lanes, menu highlights, weekly location updates, customer love, team moments, and gluten education, all designed to drive foot traffic and event inquiries

Built out a CRM and email foundation by organizing guest data, creating simple segments, and adding clear capture points on the site so Donut I Love U can invite people back for future events, seasonal offerings, and store updates

Continued as Ongoing Brand Advisory, tying campaigns, site updates, and social plans back to the strategy instead of guessing week to week

Result:
Donut I Love U now has a digital presence that works as hard as the trucks. Guests can quickly see what is on the menu, where to find the trucks, and how to book private events. The team has a growing email list, a consistent social presence, and a brand system that supports expansion instead of scrambling to keep up.