We build brands that make marketing and sales feel easy.

More than a hundred years ago, retail pioneer and father of modern advertising John Wanamaker said, "Half the money I spend on advertising is wasted. The trouble is, I do not know which half."

In 2026, that wasted half shows up as a brand that feels different on every platform, lead generation that depends entirely on your time and network, and prospects who need convincing when your work should speak for itself. The real issue underneath all of it...your business grew and your brand didn't.

I started GiddyBrands after ten years inside a traditional agency, watching sharp founders pour money into tactics with no brand spine. Strong business. Solid offer. But no clear story, no real position in the market, nothing that sticks in a buyer's mind tomorrow.

GiddyBrands exists to fix that upstream. I help you build a brand that knows exactly who it's for, why it's different, and how it shows up so people actually feel it. From there, your identity, website, and marketing work as one system instead of a pile of disconnected projects.

You don't need another campaign. You need a brand worth campaigning for. A partner who keeps you from becoming interchangeable and helps you show up as the obvious choice.

If you're here, you already feel that gap.

- Jake Gianelli
Founder & CMO

What working together looks like

You are getting a lean, senior team that thinks like your in house marketing department without the overhead of building one.

I lead strategy and stay close to every project. I have built a small remote team of specialists, designers, developers, and creators.

No junior handoffs. No bloated retainers. No paying for a fancy office you will never visit. Just focused people doing focused work.

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You are in the right place if...

♞ You are getting ready to launch and do not want a generic logo and template site

♞ Your current brand feels DIY and does not match the quality of your work

♞ You are stuck on what to say, who you serve, or how to explain your offer

♞ Your website and marketing feel busy, yet you still hear “So what do you actually do?”

♞ You know you have a bottleneck, and you want to fix it before you pour more money into marketing

How GiddyBrands is different

Strategy before execution

We do the thinking first so every design choice and every line of copy has a job.

Senior only, no layers

You work directly with me and a tight team of specialists. No account managers. No telephone game with your brand.

Brand and marketing under one roof

Positioning, messaging, visual identity, and site line up so you are not stitching together work from a pile of vendors.

Built lean on purpose

We run remote and keep the team small so your budget goes into the work, not overhead.

Outcome focused

The win is a brand that shortens sales cycles, strengthens referrals, and gives you confidence every time you show up.

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Meet Jake

I grew up wanting freedom. Not shiny stuff. The freedom to use my time intentionally and build work that actually matters. That is still how I think about brand today, as a lever that buys freedom for the founder, the team, and the business.

I come from a split background, a mom with a designer brain and a dad who lives in the business world. Strategy and creativity were the family language. I took that into a top South Carolina agency, spent almost a decade working my way from intern to COO, and started GiddyBrands in Charlotte in 2023.

Now I work directly with founders who are serious about growth and tired of surface level marketing. When I am not inside a brand workshop you will find me in the garage gym, chasing my kids, or on the golf course taking several mulligans while convincing myself I have finally fixed my slice.

If your business is stronger than your brand, let's talk.
Jake Gianelli, Founder