Strategic finance for founder-led businesses ready to make better decisions with their numbers.
From two firms and two stories to one focused brand with a marketing engine behind it.
$1M-$50M revenue clients | 2 firms merged, one clear identity | 10+ years of combined history preserved
Gregg had a problem most founders would envy: two successful firms. Fuse had more than a decade of history and solid brand equity. Strategic Accounting, his other firm, had its own reputation and loyal clients. After acquiring Fuse, he effectively had two brands in the market, two stories, and no single way to explain who they served and what they actually did best.
The work was high-level (full-stack accounting plus fractional CFO for companies doing $1M to $50M), but the brand still felt like a local accounting shop instead of a strategic finance partner.
Founder-led businesses ($1M-$50M): Companies that have outgrown DIY bookkeeping and need finance to drive decisions, not just tax filings
Growth-stage companies: Businesses ready for CFO-level insight without the full-time CFO price tag
Brand strategy: Led a workshop to decide what stays, what evolves, and how to bring both firms under one banner. Kept the Fuse name to honor its history, then repositioned as Fuse CFO & Accounting.
Visual identity: New logo and visual system that feels modern, calm, and trustworthy. Matches the level of clients they serve.
Messaging: Plain-language positioning around outsourced accounting plus fractional CFO, tied to clarity, cash, and better decisions.
Website: Structured around core personas and buyer journeys so founders can quickly see themselves and understand next steps.
Founder brand: Developed Gregg’s personal brand angle, story, content pillars, and LinkedIn positioning so he can show up as the face of Fuse without overshadowing the firm.
Marketing system: Built an ongoing lead generation engine with content, outreach, and campaigns all tied to KPIs that actually matter: qualified conversations, proposals sent, and clients closed. No vanity metrics, just pipeline that moves.
Ongoing partnership: Continued hands-on support running the marketing system, refining messaging, and keeping every touchpoint aligned as Fuse grows.
Fuse CFO & Accounting now shows up as a single, focused firm with one name, one story, and a visual identity that matches the caliber of clients they serve. Existing relationships from both legacy firms feel at home in the new brand. New prospects get a clear picture of who Fuse is for and how they help.
Gregg has a sharper narrative and a practical content lane. His conversations, intros, and LinkedIn presence all work in favor of the brand. And behind the scenes, a repeatable marketing system keeps qualified leads flowing without Gregg having to chase them.
If you’ve outgrown your brand and need marketing that actually drives results, let’s talk.
