Property management and point of sale software for hospitality operators worldwide.
From three disconnected products to one unified brand system.
2,500+ hospitality leaders served | 3 platforms, one clear story | 35 countries | 2025 PMS Company of the Year
RBS powers property management and operations for three distinct hospitality segments: ranches, lodges, and outfitters (YellowStone PMS), hotels and resorts (WinCloud PMS), and food and beverage operations (Hashmato POS). The products were strong and customers were loyal, but each brand had its own look, site, and story. Buyers couldn’t see how the pieces connected. The company had outgrown its presentation.
YellowStone PMS: Guest ranches, fishing and adventure lodges, hunting outfitters
WinCloud PMS: Boutique hotels, multi-property groups, all-inclusive resorts
Hashmato POS: Fast casual restaurants, full service dining, specialty retail
Brand strategy: Defined the endorsed brand model with leadership. Mapped how RBS connects to each signature product and which hospitality segments each serves.
Naming and messaging: Built positioning, value props, and reusable sales language for RBS and each product line. Clarified the “built for leaders who show up every day” voice.
Visual identity: New logo system for RBS, refreshed WinCloud identity, aligned visuals so the portfolio feels connected while each product keeps its personality.
Website: Ground-up rebuild with clear Platforms and Industry Solutions paths, product pages for each vertical, and structure built for global growth and search.
Ongoing advisory: Launch communications, page refinements, and support as RBS scales and adds new capabilities.
RBS now presents as one company with one mission: empower hospitality businesses worldwide to be more profitable. Buyers land on the site and immediately see where they fit, whether they run a guest ranch in Montana, a boutique hotel in Bali, or a fast-casual restaurant in Dubai. Internally, the team has shared language, a design system, and a site that supports sales across three product lines and 35 countries.
If your product suite has outgrown its brand, let’s talk.
