Condor Financial Services | Accounting, advisory, and tax coordination for entrepreneurs
Charlotte, North Carolina

Challenge:
Kurt was an experienced advisor stepping out on his own with no brand, no name, and no website. Referrals trusted him, although he needed a clear identity and online presence that would explain who Condor is for, what they actually do, and why founders should feel confident reaching out.

What GiddyBrands did:
Started with a Brand Strategy Workshop to define Condor’s focus, ideal clients, and point of view on money and decision making. From there we developed the Condor name and story, “a bird’s eye view of your business finances,” and built Naming and Messaging foundations, including the core headline, one liner, and service language that shows how bookkeeping, consulting, and tax coordination fit together.

Designed and developed the Condor website with a clean, calm layout, pain based storytelling, and a simple path from “Have you experienced any of this?” to “Talk to us.” The site uses clear sections for services, process, FAQs, and testimonials so founders can quickly see themselves and understand next steps. In parallel, we shaped Kurt’s founder and personal brand lane on LinkedIn and continue as an ongoing brand advisor.

Result:
Condor now has a distinctive name, message, and website that feel professional and approachable at the same time. Kurt can send prospects to a site that tells the story for him, his outreach has a consistent backbone, and the brand is set up to grow without needing to be rebuilt later.