A bird’s eye view of your business finances for entrepreneurs who want clarity, not just compliance.
From no brand to a complete identity built for growth.
New firm launch | Name + messaging + website from scratch | Founder brand built in parallel
Kurt was an experienced advisor stepping out on his own. He had referrals who trusted him, but no brand, no name, and no website. Prospects had nowhere to go to understand who Condor is for, what they actually do, or why founders should feel confident reaching out.
He needed a complete identity that could explain the value from day one and scale without needing to be rebuilt later.
Entrepreneurs: Founders who need more than a bookkeeper but aren’t ready for a full-time CFO
Growing businesses: Companies that want their finances to inform decisions, not just check boxes
Referral-driven clients: People who already trust Kurt and need a clear picture of how Condor can help
Brand strategy: Led a workshop to define Condor’s focus, ideal clients, and point of view on money and decision-making.
Naming: Developed the Condor name and story: “a bird’s eye view of your business finances.” Distinctive, memorable, and built to last.
Messaging: Built core language including headline, one-liner, and service descriptions that show how bookkeeping, consulting, and tax coordination fit together.
Website: Designed and developed a clean, calm site with pain-based storytelling and a simple path from “Have you experienced any of this?” to “Talk to us.” Clear sections for services, process, FAQs, and testimonials.
Founder brand: Shaped Kurt’s personal brand lane on LinkedIn so his presence supports the firm without overshadowing it.
Ongoing advisory: Continued support to keep messaging aligned and refine the brand as Condor grows.
Condor now has a distinctive name, message, and website that feel professional and approachable at the same time. Kurt can send prospects to a site that tells the story for him. His outreach has a consistent backbone.
The brand is built to grow. No rebuilding required.
If you’re launching a firm and need a brand that’s ready from day one, let’s talk.
