Premium covered storage for boat and RV owners who want their investments protected and accessible from anywhere.
From generic local storage to a scalable brand now operating three locations.
1 to 3 locations since rebrand | New name built for long-term equity | Premium positioning in a commodity category
The business launched as PSJ Boat Storage in a market full of generic storage options. The name was geographic and forgettable. The brand didn’t communicate anything about quality, protection, or why this facility was different from a dusty lot down the road.
The owner needed a name, brand, and website that communicated premium protection for boats and RVs. And a digital experience that made it easy for out-of-town owners to understand options and take the next step fast.
Boat owners: Locals and out-of-towners who want covered, secure storage near the water
RV owners: Travelers looking for a reliable home base for their rig between trips
Second-home owners: People who aren’t always nearby and need peace of mind that their investment is protected
Brand strategy: Led a workshop to define the promise: safeguarding your adventures, with everything accessible from your phone.
Naming: Renamed PSJ Boat Storage to Covered Keeper. Researched name directions and domain availability to land on an ownable, brandable asset built for long-term equity.
Messaging: Tightened the language around protection, convenience, and peace of mind. Clear value for owners who care about safeguarding their investment.
Visual identity: Developed a clean, flexible logo system that works across signage, print, and digital.
Website: Planned, wrote, and designed a conversion-focused site structured around what customers care about most: security, access, location, and clear pricing. Simple paths to reserve or inquire.
SEO foundation: Built an SEO-friendly content and FAQ structure aligned to how people actually search for boat and RV storage in the region.
Covered Keeper became a premium, credible brand in a crowded commodity category. The website makes storage feel simple and secure. Out-of-town owners can understand their options and take action without a phone call.
Since the rebrand and platform build, the business has grown from one location to three. The brand was built to scale, not just to launch. And it’s proving that every day.
If you’re building something worth scaling and need a brand that can grow with you, let’s talk.
