World-class red stag, tahr, and chamois hunts on New Zealand’s South Island for serious international hunters.
From 100% referral-dependent to a full lead generation engine.
57 qualified leads in 6 months | $129 cost per conversion | Repeatable system that scales with the season
Four Seasons Safaris runs world-class hunts, but the business was 100% reliant on word of mouth and referrals. There was no real online lead generation, no focused landing experience for paid traffic, and no system to nurture serious North American hunters who research months (sometimes years) in advance.
The experience was exceptional. The marketing didn’t exist.
North American hunters: Serious big game hunters planning bucket-list trips to New Zealand
Red stag seekers: Hunters chasing trophy-class stags during the roar
Adventure hunters: Guests looking for tahr, chamois, and multi-species expeditions in rugged terrain
Landing page: Planned and wrote a dedicated page built for paid traffic. Focused on red stag and key species, with clear expectations, FAQs, and a direct path to enquire or join the newsletter.
Google Ads: Structured and launched search campaigns targeting high-intent hunting keywords. Tuned ad copy, bidding, and tracking to reach qualified North American hunters actively researching New Zealand trips.
YouTube Ads: Built video campaigns to reach hunters during the research phase with compelling footage and clear calls to action. Extended reach beyond search to capture attention earlier in the decision cycle.
Email marketing: Set up the foundation with newsletter signup, welcome sequence, and ongoing content plan. Keeps Four Seasons in front of prospects between first click and final booking.
SEO: Built out long-form content targeting what hunters actually search for: species guides, trip planning, and New Zealand hunting FAQs. Driving organic traffic that compounds over time.
Ongoing partnership: Continued hands-on management of ads, email, and content. Refining headlines, offers, and follow-up so each campaign feeds the same system instead of one-off efforts.
In the first six months, the new funnel generated 57 marketing qualified leads at a $129 cost per conversion. Four Seasons now has a clear digital path from ad click to enquiry, a growing email list, and a repeatable framework they can scale up or ease off based on season and capacity.
Referrals still matter. But they’re no longer the only way in.
If your business runs on referrals and you’re ready for a real lead engine, let’s talk.
