Romeo Bravo Software (RBS) | Hospitality property management and operations software
Global, headquartered in the United States
Challenge:
RBS powers more than 6k properties, over 2M guest check-ins, and serves over 35 countries. The impact was significant, yet the story and presentation had not fully matched the scale. Each signature brand, YellowStone PMS, WinCloud PMS, and Hashmato POS, had its own look, site, and story. RBS needed a clear brand story, a way to present its signature brands together on one site, and a structure that could support fast growth, acquisitions, and modern SEO and AI-driven search.
What GiddyBrands did:
♞ Led a Brand Strategy Workshop with leadership and the international team to define the RBS endorsed brand model, vertical focus, and ideal customers across ranches and lodges, hotels and resorts, and restaurant operations. From that work, we mapped out how RBS sits at the center with YellowStone, WinCloud, and Hashmato as signature brands that each serve a specific slice of the hospitality world.
♞ Developed naming and messaging frameworks for RBS and each signature brand, including vertical specific positioning, value propositions, proof points, and reusable sales language for demos, decks, and outreach. Designed a new visual identity and logo system for RBS, then refreshed WinCloud with a new logo, updated color palette, and aligned visuals so the portfolio feels connected while each product keeps its own personality.
♞ Planned, wrote, and partnered on a new RBS website from the ground up, with clear Solutions and Industries paths, focused product pages, global proof metrics, and a structure built for search. This included SEO foundations and AI era search considerations, such as clean entity naming, internal linking, and geographic signals for properties in 35 countries. Continued as ongoing brand advisor to support launch communications, refine pages, and integrate new initiatives as RBS grows.
Result:
RBS now presents a clear, confident endorsed brand system with three signature hospitality platforms that are easy to understand at a glance. Buyers can see where they fit, which product serves their property, and why operators worldwide trust RBS to run their businesses. Internally, the team has a shared language, design system, and site framework that supports sales, marketing, and future growth across new regions and new brands.
