Triscend Partners | Strategic M&A advisory for founder and family owned industrial businesses
Raleigh, North Carolina

Challenge:
John Mosser had a serious track record in Industrials and specialty materials with deals completed at previous firms, plus new transactions under Triscend. The work was high stakes and highly specialized, although the early brand and website did not yet reflect that focus or clearly separate Triscend from volume driven business brokers. He needed a firm story, identity, and site that spoke directly to founders in sectors like specialty materials, surface technologies, and general industrials, while giving proper context to both current and past transactions.

What GiddyBrands did:
Led a Brand Strategy Workshop to position Triscend as strategic M&A advisory for founder led industrial businesses that care about legacy, people, and value. From that work we:

Clarified focus on closely held industrial companies in general industrial, specialty materials, and surface technologies

Built messaging around disciplined preparation, transparent process, and a “new benchmark” standard for closely held businesses

Designed a refined visual identity and logo system with a modern mark, accent color, and layout that feel precise and high trust

Planned, wrote, and structured the website with clear services for sell side, buy side, and capital raises, industry specific pages, and a transactions hub that distinguishes Triscend deals from John’s prior work while telling one coherent story

Result:
Triscend Partners now presents as a focused, senior led M&A advisory firm instead of a generic intermediary. Owners can quickly see the sectors Triscend understands, the process they follow, and the outcomes they have delivered. The brand and site give John a confident platform for deal announcements, industry pieces, and outreach, while reinforcing the promise to work with a limited number of clients at a time for deeply tailored advisory.