A premium waterfront escape in the South Carolina Lowcountry for travelers who want more than a roadside park.
From outdated website to a digital presence that matches the property.
Waterfront location in Beaufort, SC | RV sites + cottages under one clear offer | Premium positioning in a crowded market
Whale Branch Creek is a beautiful waterfront RV resort with cottages and a strong on-site experience. The problem: the digital presence didn’t match that reality.
The website had mixed messaging, outdated details, and an unclear offer. Guests couldn’t quickly understand what was available or why Whale Branch Creek was different from a typical roadside RV park. The experience was premium. The brand wasn’t telling that story.
RV travelers: Guests looking for waterfront sites with real amenities, not just a place to park
Cottage seekers: Families and couples who want a Lowcountry getaway without roughing it
Return visitors: Loyal guests who come back season after season for the setting and the community
Brand story: Cleaned up the messaging so everything reflects the true quality of the property. No more underselling.
Messaging: Refined core language to clearly explain who Whale Branch Creek is for, what the stay feels like, and what’s included.
Offer clarity: Simplified how the property is presented so guests can quickly see site types, cottages, and key amenities without digging.
Website: Planned, wrote, and designed a new site that feels calm, premium, and easy to navigate. Clear paths to explore the property and request a stay.
Ongoing advisory: Continued support to keep copy, details, and digital touchpoints aligned as the property evolves and adds new offerings.
Whale Branch Creek now has a website and message that match the level of the resort. Guests get an immediate sense of the setting and experience, which builds trust before they ever arrive.
The owners have a solid base for future marketing and bookings. The brand finally tells the story the property deserves.
If your property is better than your website, let’s talk.
