The Situation
Hunting Hills had six decades of story and nothing online that told it. A thousand-acre family-run sporting estate in southwest Pennsylvania, founded in 1967, with one of the first sporting clays courses in the state, a youth program with national titles, and generations of guests who treat the place like their own. What existed online was a single aging page whose only real job was a weekly steak-night signup, scattered directory listings that named the business three different ways, and no way for anyone to see what the property actually was.
The operation had earned a reputation the long way. The brand just hadn’t caught up to it.
Who They Serve
Sportsmen and hunting groups: Wing shooters and upland hunters who care about strong-flying birds, the quality of the ground, and a day run by people who live the property.
Corporate and fundraiser groups: Companies planning outings and team days, and organizations running charity shoots, drawn by the sporting clays courses, the lodge, and all-day coordination.
Families, first-timers, and youth: New shooters, families out for the day, and the youth program families building the next generation of the sport on the same ground.
What We Built
Brand strategy: Positioned Hunting Hills as a sporting estate with six decades of family stewardship, and drew a clear line between the audiences it serves.
Visual identity: A refreshed logo system and brand guidelines built around the flushing pheasant, the estate green, and a heritage feel that matches the place.
Messaging and copywriting: Full voice and message platform, plus site-wide copy that speaks to hunters, corporate planners, and families without watering any of them down.
Website design and build: A ground-up multi-page build on WordPress, with the property’s own photos and video woven through, and every inquiry wired into their booking system.
Creative direction: Turned the family’s real footage into short, cinematic moments across the site, so the land does the selling instead of stock imagery.
Heritage storytelling: An interactive timeline that walks sixty years of the property, from the first preserve license in 1967 to the family handing it forward, so the history is something guests can feel, not just read.
The Shift
Hunting Hills now shows up the way it actually runs. A thousand-acre family estate with real roots, a story worth telling, and a clear path for every kind of guest, whether they’re booking a hunt, planning a corporate day, or bringing a kid out for the first time. The brand finally matches the sixty years of reputation behind it, and the property sells itself the moment someone lands on the page.
