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About

Over a hundred years ago, John Wanamaker admitted half the money he spent on advertising was wasted. He just never knew which half.

In 2026, the wasted half has a name. A brand that looks different on every platform. Leads that only come from your network. Prospects who need convincing when the work should speak for itself.

The issue underneath all of it: your business grew and your brand didn't.

I spent fifteen years in the agency world, the last stretch as COO, watching sharp founders pour money into tactics with no foundation under them. Strong business. Solid offer. No clear story. Nothing that sticks in a buyer's mind tomorrow.

GiddyBrands fixes that upstream. We build the brand first, who it's for, why you, how it shows up. Then your identity, website, and marketing run as one system instead of a pile of projects.

You don't need another campaign. You need a brand worth campaigning for.

If you're here, you already feel the gap. Let's close it.

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Jake Gianelli · Founder, GiddyBrands

What working together looks like

You are getting a lean, senior team that thinks like your in house marketing department without the overhead of building one.

I lead strategy and stay close to every project. I have built a small remote team of specialists, designers, developers, and creators.

No junior handoffs. No bloated retainers. No paying for a fancy office you will never visit. Just focused people doing focused work.
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You are in the right place if...

♞ You're about to launch and don't want a generic logo and a template site

♞ Your current brand feels DIY and does not match the quality of your work

♞ You are stuck on what to say, who you serve, or how to explain your offer

♞ Your website and marketing feel busy, yet you still hear “So what do you actually do?”

♞ You know the bottleneck's there, and you want it fixed before pouring more money into marketing

How GiddyBrands is different

Strategy before execution

We do the thinking first so every design choice and every line of copy has a job.

Senior only, no layers

You work directly with me and a tight team of specialists. No account managers. No telephone game with your brand.

Brand and marketing under one roof

Positioning, messaging, visual identity, and site line up so you are not stitching together work from a pile of vendors.

Built lean on purpose

We run remote and keep the team small so your budget goes into the work, not overhead.

Outcome focused

The win is a brand that shortens sales cycles, strengthens referrals, and gives you confidence every time you show up.

Meet Jake

I grew up wanting freedom. Not shiny stuff. The freedom to use my time intentionally and build work that actually matters. That is still how I think about brand today, as a lever that buys freedom for the founder, the team, and the business.

I grew up in two worlds, a mom with a designer brain and a dad who lives in the business world. Strategy and creativity were the family language. I took that into a top South Carolina agency, from intern to COO, and started GiddyBrands in Charlotte in 2023.

Now I work directly with founders who are serious about growth and tired of surface level marketing. When I am not inside a brand workshop you will find me in the garage gym, chasing my kids, or on the golf course taking several mulligans while convincing myself I have finally fixed my slice.

If your business is stronger than your brand, let's talk.
Jake Gianelli, Founder
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