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Portfolio

A branding portfolio of strategy, identity, and website work for founder-led businesses across the US and beyond. Recent builds span outdoor and hospitality brands, hunting lodges and outfitters, financial and professional services firms, and global hospitality software, from GiddyBrands, a senior-led studio in Charlotte, NC.
From dusty logos
to show ponies

RBS

Problem: Fast growing product suite, no unified story or visual system.
Fix: Designed an endorsed brand and logo system plus a streamlined, industry based site.
Result: Cohesive global presence that makes it easier for operators and investors to understand, trust, and buy.

RBS Logo
Global Hospitality Software Platform

Fuse CFO & Accounting

Problem: Top tier finance expertise, no clear way to reach ideal founders.
Fix: Built a sharp brand platform and a LinkedIn content plus outreach engine.
Result: Consistent conversations with 1 to 50 million dollar companies and a stronger deal pipeline.

Fuse Logo
Fractional
CFO Firm

Donut I Love U

Problem: Game changing gluten free donuts that blended into the food truck crowd.
Fix: Positioned the brand as “irresistibly gluten free for everyone” and focused content on product, locations, and fan love.
Result: Strong local recognition, steady event demand, and a rise in private event bookings.

DILU Logo
Coffee + Gluten Free
Donut Brand

Whale Branch Creek

Problem: New resort with low visibility in a crowded coastal market.
Fix: Defined a relaxed waterfront escape story and launched a conversion focused, search optimized site.
Result: Growing direct bookings and less dependence on discount driven third party platforms.

Waterfront RV
Resort & Cottages
Gold panner working a river bend at sunset, painted, GiddyBrands footer Gold panner working a river bend at sunset, photographed, GiddyBrands footer
You can pan every bend in the river, or you can know where the gold sits.
Two minutes tells you where to look.
Strike gold. Take the audit →
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