Pay Dirt · the GiddyBrands newsletter
Miners moved tons of worthless dirt to find the soil that actually paid. That's the job here. I sift through the trends, the hype, and the fool's gold in branding, marketing, and AI, and send you only what pays.
pay dirt /ˈpā ˌdərt/ noun
1. Ground that contains enough gold to be worth the digging.
2. A successful discovery after a lot of effort.
Most of what you read about marketing right now is noise. A new tactic every week, a tool that promises to do it all, a trend everybody's chasing. Some of it's real. Most of it's fool's gold. I spend my days doing this work for real businesses, so I see what actually moves the needle, and that's what ends up in your inbox.
The finds
Real lessons from real client work in brand, websites, search, and AI search. What moved, why it moved, and how you'd do it yourself.
The fool's gold
The shiny tactics, tools, and trends that look like a win and aren't worth your time or money. Saving you from those is half the value.
The strikes
If Google, ChatGPT, or the rules shift in a way that affects your business, you hear it from me right away, with what it means and what to do.
Founders, owners, and the people running marketing at founder-led businesses. You're good at what you do, you know marketing matters, and you don't have time to chase every new thing to find out which ones are real.
If you want growth hacks and 47 tips in every email, this isn't it. If you want two or three things worth your attention, a couple of times a month, pull up a chair.
Written by Jake Gianelli. Fifteen years in agencies, ten as COO, now running GiddyBrands in Charlotte. Every issue is written by me, not a content team, and not a machine.
Twice a month, plus a heads-up when something big breaks. Free, and easy to leave.
You can pan every bend in the river, or you can know where the gold sits.
Or call or text 704-457-9132
Branding and marketing for founders who want to be the obvious choice.