The plan
A marketing plan you can actually run.
In the first month I figure out where your leads really come from, what's wasted, and what's missing, then turn it into a 90-day plan with a few priorities, not forty. Every quarter we reset it.
Fractional CMO · Charlotte, NC and remote
Senior marketing leadership a few days a month. Someone riding point on your marketing, so it stops running through you.
A fractional CMO is a senior marketing leader you hire part-time, usually a few days a month, to own your marketing strategy, team, and results without the cost of a full-time executive. At GiddyBrands that's me: fifteen years in agencies, ten of them as COO, running your marketing like I'm part of the leadership team, because I am.
Usually when founders call:
Marketing still runs through you, and you're out of hours.
You've got freelancers or an agency, and nobody steering.
You're spending money and can't tell what's working.
Referrals built the business, and they've stopped scaling it.
The plan
In the first month I figure out where your leads really come from, what's wasted, and what's missing, then turn it into a 90-day plan with a few priorities, not forty. Every quarter we reset it.
The brand and the message
Most marketing problems are really message problems. If the story's fuzzy, I fix that first, because every campaign after it gets cheaper once it's clear.
When Gregg merged two firms into Fuse, the brand came first. Now I run the marketing system on top of it every month.
The team and the systems
Your freelancers, your agency, your in-house marketer, or my team, pointed in one direction. I set up the systems that keep it moving, HubSpot, content workflows, and AI tools that do the grunt work so people can do the thinking.
The pipeline
Website, email, content, search, AI visibility, and paid where it makes sense. Not every channel. The two or three that actually fit how your buyers decide.
Rieger Creek Lodge started with a new brand and website. Now I run their marketing month to month.
The numbers
A handful of numbers that tell you whether marketing is working, reviewed every week. No 40-page reports. If something's off, you hear it from me before you have to ask.
A seat at the table
I sit in your leadership meetings, own the marketing seat, and speak up when a decision affects how you sell. Pricing, a new offer, a hire, the brand should be in the room when those get made.
For EOS companies
I've run businesses on EOS and Ninety, so I fit into how you already work. I take the marketing seat on your Accountability Chart, set marketing Rocks each quarter, bring a scorecard to your weekly meeting, and put issues on the list instead of in your inbox.
If your implementer has told you marketing needs an owner and you're not ready for a full-time hire, this is exactly that seat.
First 30 days
I dig into what you've got, the numbers, the channels, the team, and the story, then hand you a 90-day plan.
Every month
Leadership meetings, the plan in motion, the team pointed the same way, and a scorecard you can read in two minutes.
Every quarter
Keep what's working, cut what isn't, and set the next few priorities. Month to month the whole way.
A fractional CMO owns your marketing the way a full-time CMO would, just for fewer hours. That means setting the strategy and plan, fixing the brand and message, leading whoever does the work, choosing the right channels, reporting on results, and sitting in leadership conversations that affect how you sell.
Most fractional CMOs charge a monthly retainer based on how much time you need, which comes to a fraction of a full-time CMO's salary and benefits. At GiddyBrands it's one flat monthly fee, quoted up front after we talk about what you need, with no long-term contract.
An agency mostly executes, often on its own playbook, through a junior team. A fractional CMO leads, setting the strategy from inside your business and directing whoever does the work, whether that's your people, freelancers, an agency, or my team.
It depends on the stage of the business. Most engagements are a few days a month, with more time up front while the plan and systems get built, then a steady rhythm of meetings, execution, and reporting.
Yes. I've run businesses on EOS and Ninety, so I can take the marketing seat on your Accountability Chart, own marketing Rocks, bring a scorecard to the weekly meeting, and work inside the system you already use.
When marketing still depends on the founder, when you're paying for marketing without anyone steering it, when growth has stalled at referrals, or when you need senior leadership but a full-time executive doesn't make sense yet.
No. GiddyBrands is based in Charlotte and meets local clients in person when it helps, but most fractional CMO work runs remotely for founder-led businesses across the US, in industries from financial services to outdoor hospitality.
Tell me what's going on and I'll come back with where I'd start, usually the same day. If a fractional CMO isn't the right fit, I'll tell you what is.
Need the brand or site fixed first? See services or website design.
You can pan every bend in the river, or you can know where the gold sits.
Or call or text 704-457-9132
Branding and marketing for founders who want to be the obvious choice.