Rebranding · Brand refresh · Charlotte, NC and remote
Your business grew. Your brand stayed put. Whether you need a full rebrand or a refresh, I'll tell you which before you spend a dollar, then get you there in six to eight weeks.
Rebranding services update how a business looks, sounds, and gets found so it matches the company it has become. A rebrand changes the foundation, the positioning, the identity, sometimes the name. A brand refresh keeps what's working and rebuilds what fell behind, usually the website, the messaging, and the visual polish. GiddyBrands does both, starting with strategy so the new brand is built on something true.
Signs it's time:
You merged, acquired, or changed what you sell.
You're raising prices and the brand makes it feel like a stretch.
Two people in the business describe it two different ways.
You redid the website and it still didn't land.
Brand refresh
For when the story is right and the presentation isn't. Your team can say what makes you different in one sentence, and the website still doesn't show it.
Usually four to six weeks: tightened messaging, a sharper look, and a new website.
Tack Capital kept its name and identity and got a site as serious as the firm.See Tack
Full rebrand
For mergers, new offers, a move upmarket, or a name that doesn't fit anymore. The story itself needs settling before anything gets designed.
Usually six to eight weeks: strategy workshop, positioning, identity, messaging, and website.
Gregg merged two firms. We kept the Fuse name, rebuilt everything around it, and made two stories one.See Fuse
Not sure which one you are? Here's the one question that decides it.
Strategy first
Every rebrand starts with a brand strategy workshop: who you're for now, what makes you the obvious choice, and how to say it. A new logo on a fuzzy story is an expensive way to stay forgettable.
Keep what's earned
Years of reputation live in your name, your colors, and your search rankings. I figure out what's carrying weight before anything changes, so the rebrand builds on it instead of starting from zero.
The new identity
Logo, colors, type, and simple rules so you look the same on the website, the truck, the deck, and Instagram. Built from the strategy, so every choice has a reason.
The words
What you say on the homepage, in the sales call, and on LinkedIn, written in plain language and the same everywhere, so people and AI tools describe you the same way too.
The website
Custom-built on the new story, with every old page redirected so you keep your search rankings through the change. See how I approach website design.
The rollout
Google profile, LinkedIn, email signatures, directories, and an announcement to your clients, all updated together. Then, if you want, month-to-month marketing on top of it, or a fractional CMO to keep it moving.
In their words
Their professional and comprehensive branding strategy helped our company focus and sharpen our brand and customer facing message.
Jake brilliantly helped me create a brand. Not just a website, not just a logo, but a brand, an identity.
Weeks 1 to 2
The workshop, the positioning, and a written plan for what stays and what changes.
Weeks 3 to 5
The new look, the messaging, and revisions until it genuinely feels like you.
Weeks 5 to 8
The new site, redirects, listings, and a rollout people actually notice.
One flat rate, quoted before we start. A refresh runs shorter and costs less, since you're keeping more.
It depends on how much changes. A brand refresh costs less because you keep your name and much of your identity. A full rebrand costs more because it starts with strategy and rebuilds from there. Agencies often charge well into five or six figures, while GiddyBrands quotes one flat rate before work starts, with agency-level strategy and design from the person you're talking to.
Most GiddyBrands rebrands take six to eight weeks from strategy workshop to launched website. A brand refresh usually takes four to six weeks.
A brand refresh keeps your name, story, and core identity and updates what fell behind, usually the website, messaging, and visual polish. A rebrand changes the foundation, the positioning, identity, or name, because the business itself changed.
It shouldn't if it's handled right. Every old URL gets redirected to its new page, your Google Business Profile and directory listings get updated together, and the new site is built with search in mind, so the rankings you've earned carry over.
Usually not. Most names carry real equity, and changing one is only worth it after a merger, a major change in what you sell, or when the name actively works against you. The strategy phase answers this before anything gets designed.
Start with strategy, not the logo: settle who you're for and what makes you different. Then keep what's earned, design the new identity from that strategy, rewrite the messaging, rebuild the website with redirects, and roll everything out at once so customers see one consistent brand.
No. GiddyBrands is based in Charlotte and meets local clients in person, but works with founder-led businesses across the US and abroad.
Send me your website and I'll tell you in a day whether you need a rebrand, a refresh, or neither, and what I'd do first. No charge, and it's me doing it, not a tool.
You can pan every bend in the river, or you can know where the gold sits.
Or call or text 704-457-9132
Branding and marketing for founders who want to be the obvious choice.